Privacy Policy

CardioExchange Privacy Policy

Last Updated: September 2009

CardioExchange is owned and published by the Massachusetts Medical Society (“MMS”). MMS maintains CardioExchange in conjunction with The New England Journal of Medicine and Journal Watch.

We take privacy issues seriously and are committed to protecting your personal information. Please take a moment to review our privacy policy, which explains how we collect, use, and safeguard information you enter at CardioExchange. This privacy policy applies only to information collected by MMS through CardioExchange. This privacy policy does not govern personal information furnished to MMS through any means other than CardioExchange.


When you visit CardioExchange you provide us with two types of information: (1) information you knowingly provide that is collected by us, and (2) site use information that is automatically collected by us when you visit CardioExchange.

Information You Provide to Us

When you register with CardioExchange, you will create a profile by providing us with certain personal information, such as your name, your email address, certain geographical information, your year of birth, your professional credentials, and your current position.

You also have the option to submit user-generated content to CardioExchange, such as your comments on particular topics, your calendar entries, and your pictures.

Information That Is Automatically Collected

Log Files

We use log files to collect general data about the movement of users through our site. This may include some or all of the following information: the Internet Protocol Address (IP Address) of the machine which accessed CardioExchange, host name, domain name, browser version and platform, date and time of requests, the files uploaded, and the files downloaded or viewed. We use this information to measure and analyze traffic and usage of CardioExchange.


We also use cookies to collect information and help personalize your online experience. Cookies are small files stored on your computer that we use to recognize you and your access privileges and preferences. Cookies allow you to store your user name and password so you don’t have to log in each time you visit. We store minimal personally identifying information in cookies and protect this information. We do not store complete records in cookies. Most Web browsers automatically accept cookies. Most Web browsers can be configured to prevent this, but you may not be able to access some parts of our site without cookies.

Clear Gifs (Web Beacons/Web Bugs)

We may also use clear gifs which are tiny graphics with unique identifiers that function similarly to cookies to help us to track site activity. We do not use these to collect personally identifying information.


Information that you provide to us will be used to administer your account with us and customize the service we provide to you. We may email you when new content is added to CardioExchange or about our other products and services, unless you have indicated you do not wish to receive further information.

The information you provided when registering and creating a profile will be visible to other users in accordance with your privacy settings. At a minimum, other users will be able to view your user name, which will consist of your name and title (for example, Jonathan Doe, M.D.).

Any data or personal information that you submit to us as user-generated content becomes public and may be used by MMS in connection with CardioExchange and other MMS publications in any and all media. For more information, see our User-Generated Content Guidelines.

Information that is automatically collected is used to monitor usage patterns of CardioExchange in order to help us improve the site and its service offerings.

We do not sell or rent your e-mail address to any third party. You may unsubscribe from our e-mail services at any time. For additional information on how to unsubscribe from our e-mail services, please refer to the How to Make Changes to Your Information section of this Privacy Policy.

We may report aggregate information about CardioExchange usage to third parties, including our service vendors and advertisers. For additional information, please also see our Internet Advertising Policy. We may also disclose personal and demographic information about your use of CardioExchange to companies and individuals we engage to perform functions on our behalf. Examples may include hosting our Web servers, analyzing data, and providing marketing assistance. These companies and individuals are obligated to maintain your personal information as confidential and may have access to your personal information only as necessary to perform their requested function on our behalf.


We contract with third-party advertisers and their agents that post on our site banner and other advertisements, which may link to other Web sites not under our control. These third-party advertisers may use cookie technology or similar means to measure the effectiveness of their ads or may otherwise collect personally identifying information from you when you leave our site. We are not responsible or liable for any content, advertising, products or other materials offered from such advertisers and their agents. Transactions that occur between you and the third-party advertisers are strictly between you and the third party and are not our responsibility. You should review the privacy policy of any third-party advertiser and its agent, as their policies may differ from ours.

Advertisement Servers

We use a third-party ad server, CheckM8, to serve advertising at CardioExchange. CheckM8 does not collect any personally identifiable information regarding consumers who view or interact with CheckM8 advertisements. CheckM8 solely collects non-personally identifiable ad delivery and reporting data. For further information, see CheckM8’s privacy policy.


When you submit personal information via CardioExchange, your information is protected both online and off-line with what we believe to be appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. We use the latest Secure Socket Layer (SSL) technology, which encrypts your credit card and personal information.


To make changes to your information, including your profile, your privacy settings, and your email preferences, log into your account on CardioExchange.

You can also contact our Customer Service Department at (800) 843-6356 or (781) 893-3800, extension 5515, (outside the USA),, or Customer Service, CardioExchange, 860 Winter Street, Waltham, MA 02451-1413, USA.


We may disclose personally identifying information if we are required to do so by law or we in good faith believe that such action is necessary to (1) comply with the law or legal process; (2) protect our rights and property; (3) protect against misuse or the unauthorized use of CardioExchange; or (4) protect the personal safety or property of our users or the public.


This privacy policy may be periodically updated. We will post a notice that this policy has been amended by revising the “Last updated” date at the top of this page. Use of CardioExchange constitutes consent to any policy then in effect.

Contact Us

Please feel free to contact us regarding this privacy policy. The CardioExchange offices are located at 860 Winter Street, Waltham, MA 02451, USA; telephone (781) 893-3800.